Demand creation is the strategic combination of advocacy, communication and mobilisation approaches that seek to achieve increased community awareness of, and demand for, effective malaria prevention and treatment services.
Malaria Consortium's Support to National Malaria Programme (SuNMaP) demand creation strategy for prevention currently focuses on promoting the correct use of long lasting insecticidal nets (LLINs) and the use of intermittent preventive therapy (IPT) in pregnant women. For malaria treatment, demand creation focuses on promoting improved testing, prompt and proper use of artemisinin combination therapy (ACT) treatment for individual cases of malaria, and effective home management of fever, together with referrals of severe cases to a higher-level health facility.
This learning paper discusses SuNMap's experiences of planning and implementing demand creation in Nigeria, including SuNMaP's development of a comprehensive malaria communications plan. It presents what worked well and the challenges that remain to scale up demand creation activities and to consolidate the work already done.
This paper is part of a series of Learning Papers that provides learning on SuNMaP’s activities, including: capacity building, demand creation, harmonisation of malaria control and cross-cutting work in the commercial sector.
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Citation: George, S, Dada, J, Kolawole, M and Olayinka, F (2014) Building capacity for creating demand in support of malaria prevention and control, Malaria Consortium Learning Paper Series: www.malariaconsortium.org/pages/learning-papers.htm
Country: NigeriaKeywords: Malaria | Case management | Vector control
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