Using promotional materials for effective social and behaviour change communication

This briefing note discusses the merits and limitations of using information education communication (IEC) materials or free promotional items in the context of creating and sustaining behaviour change for positive health impact at the community level. It is intended to provide guidance to those planning or implementing social and behaviour change communication (SBCC) interventions for health, and includes an example from Mozambique.

Click here to download

Country: Mozambique