Edutainment as a vehicle for malaria-related behaviour change: Lessons learnt from Uganda
Published:
Resources: Learning brief
This malaria-related social behavior change intervention project in Uganda successfully applies strategies that focus on gender norms and perceptions.
Many malaria awareness interventions in Uganda are designed to target women and children under five, often overlooking men and male youth. With men typically controlling their household’s financial resources and making decisions about expenditures, including on health, successfully reaching and engaging men with health campaigns is extremely important. The USAID Malaria Action Program for Districts identified large-scale football events of the 2018 FIFA World Cup to successfully engage men with edutainment activities aimed at improving their knowledge of malaria prevention, treatment and behavior change within households.
