Publications
Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing
Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
Publication
‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing
Publication Date:09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
This presentation was given during the 2015 World Social Marketing Conference in Sydney and was awarded the title ‘Best paper from a non-OECD country’. It discusses a pilot project that aimed to generate demand for artemisinin based combination therapies in Zambia using an integrated marketing communication approach.
Country: Zambia
Keywords: Private sector engagement | Child and maternal health | Malaria | Diagnosis | SDG3Diseases: Malaria
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