This presentation was given during the 2015 World Social Marketing Conference in Sydney and was awarded the title ‘Best paper from a non-OECD country’. It discusses a pilot project that aimed to generate demand for artemisinin based combination therapies in Zambia using an integrated marketing communication approach.
Country: Zambia
Keywords: Private sector | Child and maternal health | Malaria | Diagnosis | SDGsDiseases: Malaria
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