Publications
Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing
Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
17 April 2015
Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
Publication
‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing
Publication Date:09/09/2016
Author:
Elizabeth Streat
Type:
Presentation
This presentation was made to the World Social Marketing Conference 2015, Sydney, and awarded the ‘Best paper from a non-OECD country’.
It presents a pilot project to generate demand and uptake of artemisinin based combination therapies malaria rapid diagnostic tests in Zambia using an integrated marketing communication (IMC) approach. The results of this experience show that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development.
Country: Zambia
Keywords: Health system strengthening | Child and maternal healthIssues: Malaria
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17 April 2015
‘The health shop’: Applying Integrated Marketing Communication to generate demand for malaria testing in the private and public sectors
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