Malaria Consortium - ‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing

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Publication Date:
09/09/2016

Author:
Elizabeth Streat

Type:
Presentation

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‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing

Publication Date:
09/09/2016
Author:
Elizabeth Streat
Type:
Presentation

This presentation was given during the 2015 World Social Marketing Conference in Sydney and was awarded the title ‘Best paper from a non-OECD country’. It discusses a pilot project that aimed to generate demand for artemisinin based combination therapies in Zambia using an integrated marketing communication approach.

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Country: Zambia

Keywords: Private sector | Child and maternal health | Malaria | Diagnosis | SDGs

Diseases: Malaria

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‘The health shop’: Applying integrated marketing communication to generate demand for malaria testing

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