Using the role model approach to improve malaria prevention and control: Lessons from Ethiopia

The role model approach is an innovative behaviour change communication approach that builds on the existing strengths of the community. This interactive process can be used to identify individuals who, despite sharing similar resources and living conditions to others in their communities, have shown unusual, positive behaviours regarding malaria prevention and control — and these behaviours have resulted in healthy outcomes. The role model premise is that solutions to most health and social problems lie within the communities themselves. 

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Country: Ethiopia