Positive Deviance: An innovative approach to improve malaria prevention and treatment practices among mobile and migrant workers in Cambodia

Reaching mobile and migrant populations is one of the key strategies in the containment and elimination of artemisinin resistance in the Greater Mekong Subregion (GMS). Positive Deviance (PD) is an asset-based behaviour change approach with the underlying notion that every community has certain individuals (positive deviants or role models) whose malaria prevention and treatment practices result in better health outcomes than their neighbours. Malaria Consortium (MC) supported Cambodia’s National Malaria Programme to pilot PD among residents and migrants in three villages in Sampov Loun district. The PD pilot aims to identify and promote good health seeking practices in both communities.

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