Thank you for downloading this publication. Please let us know why you chose this publication:
Why are you interested in this publication?
What organisation do you represent?
You will only need to complete this form once per browser/device
How do you prefer to read or receive publications?

We may contact you for feedback on the publication you have downloaded. If you do not want to be contacted, please leave the email field blank. Your information will never be shared with any third party.

Malaria Consortium US Donate
  • About us
    • Who we are
    • Our Strategy
    • Governance
    • Aid transparency
  • Projects
  • Where We Work
  • What we do
    • Diseases
    • Our responses
    • Burden reduction to elimination
    • Data-informed decision-making & digital approaches
    • Health sector resilience
    • Research & policy change
    • Networks & partnerships
  • News & Resources
    • News
    • Blog
    • Videos
    • Webinars
    • Photo stories
  • Publications
    • Interactive publications
  • Support us
  • Contact Us
    • Newsletter
  • Work with us
    • Tenders
    • Scholarships
  • Home
  • »
  • Publications
  • »
  • Positive deviance: An asset-based approach to improve malaria outcomes

Share this page

Resources

Latest

Publications

Publication Date:
24/04/2014

Author:
Malaria Consortium

Type:
Learning paper
Publication

Positive deviance: An asset-based approach to improve malaria outcomes

Publication Date:
24/04/2014
Author:
Malaria Consortium
Type:
Learning paper

This learning paper describes a pilot project in north-west Cambodia that used positive deviance as a method of behaviour change communication for malaria control. Positive deviance is a behaviour and social change approach that helps identify existing model behaviours within a community that can be shared and amplified by the rest of the community. The project discussed in this learning paper focused on mobile and migrant workers and resident communities in three villages in Simpov Loun, north-west Cambodia.

The positive deviance project involved selecting role models from within the community who practised uncommon but positive behaviour with regards to malaria prevention and control. These role models then worked within the community to show other individuals and families how they could act in similar ways, in order to improve malaria prevention and enhance malaria treatment.

The paper looks closely at what this project involved, discusses what worked well, what lessons were learned and the challenges met during the period it was running. A range of recommendations, covering many different aspects of positive deviance and malaria, has come out of this project and are provided for future malaria control work using positive deviance.

Click here to download

Citation: Shafique, M and George, S (2014) Positive deviance: An asset-based approach to improve malaria outcomes www.malariaconsortium.org/learningpapers

Country: Cambodia

Keywords: Malaria | Resistance management

 

 

« Back to Publications

Sign up for our newsletter here:

Follow us on our social channels
  • Jobs
  • Contact us
  • Annual reviews
  • Support us
  • About us
  • Sitemap
  • Policies
  • Modern Slavery Statement
Fundraising Regulator logo
© 2023 Malaria Consortium | Charity No. 1099776 | Company No. 4785712