USAID’s Malaria Action Program for Districts developed a multi-pronged SBCC campaign based on collaboration with the Ministry of Health (MOH) and Communication for Health Communities project (CHC), and insights into community drivers of change through its contextual analysis of districts.
The third phase of the campaign is diagnosis and treatment, with radio and TV spots of 30 second malaria “moments” run at the same time daily, with a new tip every week. This report outlines the success of this phase in reaching the objectives of increasing pregnant womens' awareness of the dangers of malaria and increase uptake of diagnosis and treatment of malaria in pregnancy.
Country: UgandaKeywords: Public health communications | Research | Child and maternal health | Malaria | Case management | Diagnosis | Malaria in pregnancy | Maternal, neonatal and child health | Treatment
« Back to Publications