Uganda has one of the highest malaria infection rates in sub-Saharan Africa. Preventive interventions are available nationwide, but unengaged men (households’ core decision makers) remain key barriers to uptake.
Based on self-determination theory, USAID's Malaria Action Program for Districts, with Uganda’s National Malaria Control Program, sought to increase men’s knowledge of and motivation to practise positive malaria preventive behaviours – e.g. using long lasting insecticidal nets (LLINs) and supporting women’s uptake of intermittent preventive treatment in pregnancy (IPTp) – by using FIFA World Cup matches as edutainment vehicles.
This presentation was given at the RBM Social and Behaviour Change Communications working group annual meeting in Lusaka, Zambia in September 2018.
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