Malaria Consortium Launches iPhone Game 3 February 2011
London, 3 February 2011, Malaria Consortium is excited to announce the launch of a brilliant new arcade-like game called End Malaria! It is available to buy on the iTunes store now and can be played on the iPhone, iPad and iPod Touch.
The game aims to raise awareness of the fight against malaria and support for Malaria Consortium’s work while being fun and easy to play.
We are always looking for new ways to raise support for our work; this is why we have come together with Zebbu, a company focused on creating innovative ways to strengthen the relationship between mobile technology and social responsibility, to develop something that will promote the cause to and engage with a completely new audience.
End Malaria is all about swatting as many mosquitoes on human skin as possible in as little time as you can. It’s a fast-paced, fun and simple game that anyone can play and enjoy.
What’s more, 75 percent of the money made from the game’s sales goes to Malaria Consortium as support for our work in malaria endemic countries in Africa and Asia.
For every 10 games sold, Malaria Consortium can buy and deliver an insecticide treated net to a family, whose children gamble with their lives every time night falls. With the sale of just 200 apps, we can help provide the life saving anti-malaria drugs for those who are already sick. We hope the sales of this game will help us meet these requirements many times over.
The game will also give you the chance to learn more about malaria and read stories of people who have had malaria and who are benefiting from Malaria Consortium’s work. You can also find out ways you can get involved to end malaria.
Online engagement will be a huge feature the game. The growing popularity of Twitter will be used to highlight the game and the messages with tweets being sent to malaria interest groups (hashtags: #endmalaria and #fightingmalaria) as well as scores and comments being posted on various social media sites.
We are hoping to develop a celebrity themed version of the game. You will be able to swat mosquitoes on the skin your favourite (or least favourite!) celebrity and hear their amusing responses. Keep an eye out for our big launch of celebrity themed End Malaria.