This presentation was made to the World Social Marketing Conference 2015, Sydney, and awarded the ‘Best paper from a non-OECD country’.
It presents a pilot project to generate demand and uptake of artemisinin based combination therapies malaria rapid diagnostic tests in Zambia using an integrated marketing communication (IMC) approach. The results of this experience show that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development.
Country: ZambiaKeywords: Health system strengthening | Child and maternal health
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