Behaviour Change Communication Panorama
Behaviour Change Communication

Tools for malaria control must be accompanied by information and training on how and why to use them.
Providing tools for malaria control, such as Long lasting insecticide Nets (LLINs) or Rapid Diagnostic Tests (RDTs), is not sufficient to combat the disease. To ensure full uptake of these tools by the beneficiaries and ensure that the full benefit of these tools is achieved, it is necessary to guarantee that people understand the importance and the efficiency of those tools.

Pioneer carries out Behavior Change Communication (BCC) activities in conjunction with all interventions in order to increase families’ knowledge about these interventions and encourage them to act on this knowledge.
These communications activities highlight to people what they are currently doing that could be improved, what the ideal behavior in response to a particular scenario would be and the impact that that change in behavior could have on their life. The aim of Behaviour Change Communications (BCC) is to encourage beneficiaries to respond to the tools and services available to them in the most effective way, improving the impact of the project’s activities on their lives.

Working in cooperation with Malaria Consortium’s ICCM – Integrated Community Case Management – Project, the Pioneer Project has developed a strategy to create and reinforce ideal behaviours pertaining to malaria, pneumonia and diarrhoea by improving knowledge and promoting effective interventions. Pioneer’s BCC activities include radio spots and in-depth shows, interactive community discussions, dissemination of leaflets, dramas, shows and the dissemination of audio-visual tools.

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